The packaging of cosmetics is no longer as simple as packaging
Release time:
2024-04-22
Looking at the packaging of many ethnic direct selling cosmetics in China, it is found that there is no real effort put into it. If the cosmetic containers are too ordinary, with single colors and simple shapes, they cannot leave people with the desired feeling, and other common problems. In fact, this is directly related to the positioning of cosmetics products by enterprises. Cosmetics are just a product line of direct sales enterprises, and many of them are not important product lines for enterprises, so there are too many phenomena of going with the flow. National enterprises truly need long-term development, and the attitude of product positioning is worrying.
Looking at the packaging of many ethnic direct selling cosmetics in China, it is found that there is no real effort put into it. If the cosmetic containers are too ordinary, with single colors and simple shapes, they cannot leave people with the desired feeling, and other common problems. In fact, this is directly related to the positioning of cosmetics products by enterprises. Cosmetics are just a product line of direct sales enterprises, and many of them are not important product lines for enterprises, so there are too many phenomena of going with the flow. National enterprises truly need long-term development, and the attitude of product positioning is worrying.
The packaging of cosmetics should establish the brand's design and direction based on many factors such as aesthetics, creativity, packaging materials, and market positioning, striving to stand out among similar products. In terms of the color of the product packaging, local cosmetics are extremely rich in Eastern style charm, with a deep Eastern flavor. The product design of the color packaging is more practical, quiet, and natural, bringing a subtle and charming Eastern charm, reflecting elegant Eastern culture. Enhancing product brand and creating brand image are the key issues we are considering.
The packaging of a product is like the appearance of a person. If it cannot leave a good impression on people, even knowledgeable talents will miss many opportunities, especially in cosmetics. The main consumer group of cosmetics comes from relatively emotional women, and the exquisite and tasteful external packaging directly affects the sales of the product. If the packaging is still handled calmly, it will undoubtedly lose a huge space in market competition.
When it comes to perfume, we all know some French brands. It can be seen that with the great influence of brands, a product can represent a country. And these international product packaging features are all personalized, mysterious, bold, and lively. Each one is a meticulously crafted craft, bringing infinite inspiration and imagination space to people.
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