Packaging of skincare products
Release time:
2024-04-22
Firstly, for female consumers, from a gender perspective, they prefer skincare products with warm, fresh, and lively colors. Male consumers are different, and in many cases, their color choices mainly tend to be high-purity, low brightness cool tones. Therefore, in the packaging design process of skin care products, the packaging design of women's skin care products is mostly pink, light green, and light blue. The packaging design of male skincare products mainly adopts dark blue or dark brown, which can give people a stable and sharp color sense. Secondly, differentiation should be made based on the age of consumers.
Firstly, for female consumers, from a gender perspective, they prefer skincare products with warm, fresh, and lively colors. Male consumers are different, and in many cases, their color choices mainly tend to be high-purity, low brightness cool tones. Therefore, in the packaging design process of skin care products, the packaging design of women's skin care products is mostly pink, light green, and light blue. The packaging design of male skincare products mainly adopts dark blue or dark brown, which can give people a stable and sharp color sense.
Secondly, differentiation should be made based on the age of consumers.
Consumers of different ages have different consumption psychology. Young people prefer colors that reflect their vitality, while older consumers tend to pursue colors that reflect their elegant pursuits. For example, the packaging design of skincare products for young consumers who pursue vitality can be light green, while purple or gold can better meet the psychological needs of elderly consumers.
Thirdly, differentiate according to the different effects of the product.
In the packaging design of skincare products, color can also serve as a powerful basis for distinguishing the efficacy of skincare products. Skincare products are generally divided into three categories: moisturizing, whitening, and sun protection. Blue and green can provide packaging designs that are more suitable for moisturizing skincare products. The packaging design of whitening skincare products is mainly white. In order to create a red, transparent white or transparent white, pink or blue can also be added to the white. For sunscreen skincare products, packaging design usually uses a beautiful orange color, which can give people a sense of alertness and cool blue.
Fourthly, differentiate based on the raw materials of the product.
In modern society, more and more raw materials can be used as raw materials for skincare products. Generally speaking, in order to highlight the pure natural characteristics of the product itself, the color of raw materials is usually directly used in the packaging design of skincare products.
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